1. Load articles into an autoresponder.
You already know you need to load up an autoresponder series as a way to
automatically build a relationship with your readers. PLR articles make this task easily.
While you should load at least seven to twelve articles into your series, you can also put
your business on autopilot by loading 52 articles into the series – one per week. That’s
a full year’s worth of content that you can use to build a relationship, help you close
sales, and so on.
Do note, however, that you should be using “evergreen” content. In other words, use
content that’s always relevant and timeless.
2. Use the content to create regular newsletters.
Of course you don’t need to use all your PLR content in your autoresponder. You can
also use PLR articles for real-time broadcasts to your entire list. And since you’re
blasting it out live, you don’t even need to worry about it being “evergreen” content.
For best results, weave affiliate links – or links to your own products and services – into
this content.
3. Use the content on your blog.
You can get your blog off to a good start by populating it with PLR content. Then you
can keep your blog going by posting PLR articles once or twice a week. In fact, if you’re
using a blog platform that allows you to autopost, then you can load it up any time you
want
Since blog posts can be short – even as small as a couple hundred words – you can
easily take one PLR article, chop it in half, and create two blog posts.
4. Create offline newsletters using PLR articles.
Many marketers use PLR articles to help create their autoresponder series or their
online newsletter. However, PLR content can also be used to create an offline
newsletter – either free or paid.
5. Use PLR articles as the basis for your research.
I’m sure you’ve seen it before: PLR articles that are written so horribly that they are
difficult to read. Obviously, they were written by someone whose first language is not
English. While they might pull in search engine traffic, you know that any human who
reads these types of articles will hit the back button
Worse yet, sometimes you run into PLR articles that are beautifully written – but you
can’t use them. The problem is that when you run them through CopyScape.com, you
find out that they’re plagiarized. That opens you up to copyright infringement and
intellectual property lawsuits.
Obviously, you cannot use these articles as-is. But does that mean you wasted your
money buying these PLR articles? Not necessarily. You see, if the articles are wellresearched
and the content is good, then you can use them as the basis for your own
research to write completely new articles.
Think about it: researching your article usually takes more time than writing it. So if you
have a well-researched article in front of you, all you need to do is rewrite it to create a
completely original (yet factual) article.
In other words, don’t despair the next time you buy dirt-cheap PLR articles only to find
out they’re cheap because they’re poor quality. Just consider the money as well-spent
since it reduces your research time.
6. Add affiliate links to articles and submit to article directories.
Here’s an easy way to make money from PLR articles. Simply go to Clickbank.com,
Amazon.com, or any other site with an affiliate program. Find a best selling product.
(Clickbank in particular makes this easy to do, since they list their hottest products at
the top of each category.)
Next, find PLR articles closely related to the same topic of the affiliate product. Rewrite
the content, as most article directories won’t accept PLR articles or duplicate content.
As you rewrite, insert your affiliate links into the article.
It’s also a good idea to rewrite it around one or two keywords that your market will use
to find your article. Use WordTracker.com (or your favorite keyword tool) to determine
what longtail keywords get traffic, but also have very little competition in the search
engines.
Finally, submit your rewritten PLR articles to article directories like ezinearticles.com.
You should also include a resource box at the end of the article to point people to your
website, which should encourage people to get on your mailing list.
7. Use PLR articles as search engine food.
Instead of merely posting PLR content on your blog as mentioned in strategy #3, you
can rewrite it around your niche keywords and then post it. That way these articles will
not only serve as “sticky” content to draw visitors back again and again, you’ll also pull
in new search engine traffic.
8. Create a content-rich site /and sell it!
That’s right, you can use your PLR articles to create a content-rich site based around a
particular niche. Then you can monetize the site by adding AdSense to the site or
adding affiliate links to the content (or both).
Usually you might then start working on promoting the site, such as tweaking your
content around longtail keywords to bring in search engine traffic, using article
marketing, using expired domains that are already bringing in traffic, or similar traffic
generation strategies. However, your other option is to simply sell the site outright to
another marketer on eBay, DigitalPoint forums, or a similar marketplace.
You also have two options. You can either create one site – with a domain name and
everything – and sell the site and domain name. Alternatively, you can sell the site
template (design) and all of its content to multiple buyers as an “out of the box” solution.
Note, however, that some PLR licenses may not allow you to resell the content, even if
it’s part of an overall site. This is especially true if you’re selling it to multiple buyers.
You’ll need to look for PLR content that includes transferable rights.
9. Create the site – and keep it.
Of course you can create a content-rich niche website as described above, except don’t
sell it. Instead, keep adding content to it, keep promoting it, and keep monetizing it
10. Create a site using PLR and sell advertising.
As described above, one way to monetize a content site is to insert advertising links or
AdSense on the site. Another way to do it is to sell advertising on the site. You may
sell text ads or banner ads. If your site has a high Google page rank, many advertisers
will be content to merely buy a link as a means to get the benefits of your high page
rank.
11. Run a membership site.
Membership sites are good profit models, because of the residual income. However,
generally membership sites are also tedious to maintain, simply because you need to
constantly be creating and uploading new content.
That’s where PLR articles come in. No more struggling to brainstorm your next topic.
No more spending days creating the content. Just tweak PLR articles and upload it to
your site. Now membership maintenance only takes a couple hours instead of days (or
weeks)!
12. Pull in foreign search engine traffic.
Are you bilingual? Or do you know a good translator?
If so, you can translate your PLR articles into foreign languages. As usual, pay
particular attention to one or two keywords in each article. Then upload to your site and
watch the traffic start coming in.
(Naturally, of course, it’s best if you have products – your own or affiliate products –
available in this same language.)
To be continued.......
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